The Artificial Intelligence is making a dramatic entry into the web domain, promising to boost creative and production processes. But what does this really mean for web designers? 

On the one hand, fervent advocates of AI point to its exceptional capabilities: the generation of content in a flash, the creation of illustration and innovative visual concepts, all of which can speed up research phases and free designers to focus on the more creative and intellectual aspects of their jobs.

On the other hand, skeptics point out that the results generated by AI may be biased, inaccurate and generic and will fail to provide the extra soul needed to produce a quality project.

Let’s see how, in 2023, AI can facilitate the work of a web designer or developer; Let’s explore its potential for the creation and of websites.

AI as a creative assistant in web design

Imagine a web design team where part of the work is done by an intelligent assistant, capable of generating design ideas and convincing images in an instant and at will. This is what generative AI proposes. It can automate routine tasks and free up time to write SEO content, create illustrations, interface elements and even code.

Also, AI-based text generation tools can help you “brainstorm” and assist you in organizing and structuring your content strategy as well as the architecture of your project.

Improving your content strategy and generating relevant content

ChatGPT is a powerful tool that can help with design ideas and can also produce textual content for your website. For example, if you’re creating a website for a restaurant, you can improve the descriptions of the dishes and the presentation of your services in just a few minutes. All you’ll need to do is find the best prompts and carefully check the relevance of the result.

Generate images 

Midjourney is another generative AI-based tool for creating unique images for your web projects. It can help create images that precisely match the aesthetic you’re after. It can be used to create illustrations, but also to find ideas for interfaces or interaction.

Generating functional web code

In addition to design ideas and content creation, AI can even help generate all types of code for your website. For example, you can ask it to produce a structure for a website header or all kinds of interactive elements. 

Creating a website using AI tools

The first step is to generate a design and structure for the page. You’ll then generate content using ChatGPT.

You’ll be able to use Midjourney to create different design iterations. This will allow you to view the best layouts, typographies and illustration for your site.

Finally, you’ll combine design and content to create a web layout using a code-free tool such as Editor X or webflow.

Create interface design for web page

The first thing to do is to create a layout for your future page which will include typos, illustration. Midjourney can help you with this. In fact, although this tool is generally used to generate images, it’s also possible to use it to create web layouts.

Editing content for the website

A well-written web page has a direct impact on how visitors perceive your site’s design. When working on web layouts, designers often use surrogate text instead of actual copy, but AI tools such as ChatGPT offer a new alternative by generating content that may be suitable for even the most undemanding projects.

Integration and configuration 

Use Editor X or webflow to design pages and integrate content

Once you’ve generated the web layout and content , you can combine the two in the editing tool to create your final website. 

Conclusion

AI offers many possibilities for facilitating and optimizing the web design process. 

However, it must be stressed that IA does not replace human expertise, but is rather a complementary tool that can free up time for creativity. 

In fact, today it’s not serious to rely solely on these tools to create a website. Skills in conception, interface design as well as development will obviously be essential.

Note, however, that these technologies have only just arrived, and the prospects they offer are very interesting, so don’t hesitate to explore these tools and follow future developments…