Google’s Search Generative Experience (SGE): A new era for online search
Google recently unveiled its Search Generative Experience (SGE), a revolutionary innovation that promises to radically transform the way we interact with search engines. By integrating artificial intelligence at the heart of its algorithm, Google aims to offer a more intuitive, personalized and enriched search experience. What is SGE? SGE, or Search Generative Experience, is a …
Exclude an IP address in Google Analytics V4
Why exclude IPs? IP address exclusion in Google Analytics helps you maintain the integrity and accuracy of your data, which is essential for making informed decisions about your website. 1. Sign in to your Google Analytics account: Go to Google Analytics and log in to your account. 2. Select the right property: Once logged in, …
Understanding and improving your INP score
When it comes to SEO, Google sets the standards and trends. In recent years, the focus has been on user experience, leading to the introduction of new metrics such as Interaction to Next Paint ( INP ). Before we overwhelm you with technical terms, let’s first understand the essence of INP and why it’s so …
How to build an effective website tree structure for better SEO
The tree structure of a website plays an essential role in the user experience and the referencing on search engines such as Google. A well-designed tree structure facilitates navigation for users, improves understanding of your site by search engines and promotes better indexing of your pages. In this article, we’ll introduce you to the best practices for building an effective website tree that will help …